Brand Building

When it comes to building my brand, I always

focus on

Credibility, Vulnerability, and then Assurance.

1. Credibility:
Imagine creating an instant connection with your tribe so you immediately become someone they ‘know, like and trust.’

Through your written marketing materials as well as when you are speaking to individuals or groups, you can position yourself as a person that they want to do business with by creating credibility and showing vulnerability.

Regardless of your experience or education, you are credible—you are an expert in you niche.

But, being an expert doesn’t do you any good unless you wear the hat.

Take out your invisible expert hat and before you put it on ask yourself if you’re truly ready and willing to OWN your hat.

Now put it on!

Remember: 👇
No matter how credible you are you don’t have credibility unless you TELL OTHERS. This is not the time to be shy or humble. Own it!

2. Vulnerability:
Now that you’ve established yourself as an expert, you need to make sure that you’re not making yourself seem “unreachable”—meaning you want to remain HUMAN and REAL.

To do this, you will need to be willing to be VULNERABLE. This is where you take your story and work it into your message.

Show them who you really are and help them feel connected to you.

3. Assure them they’re in the right place:
Now that you’ve got on your expert hat and they know who you REALLY are, it’s time to assure them that they have come to the right place.

Remember: 👇
Credibility comes from the expertise to back it up, the connection you establish, and your ability to make them feel comfortable with what you are offering them.